Within the sphere of advertising Paul is defiantly of the new breed. Believing & understanding the media independent idea. An understanding of what technology can do for us and revel in the space between man and machine. Helping is very important to Paul, whether it is clients or colleagues. He believes that advertising today is a conversation and that brands and that they need to be an active part of this. Brands need to find their voice and use it. He has a strong focus on how the consumer will engage, act & react to the story or conversation they are involved in, and this keeps me driving him forward.

Visual Effects Artist and Serial Entrepreneur Patrick O’Casey, is born a storyteller, just like the rest of us. Unlike most others, he admits to it. This might in fact be his only talent.

He started off by not having any experience in Game Design and took a job as a Game Designer in Edinburgh. He then moved up to project management within IT, something that he’d never done before. Thanks to something that we lovingly remember as: “The Bubble”, he made quite a bit of money there. He then moved on to working on the Lord of the Rings movies, without any shred of experience in the field.

Then for some reason he thought it would be a good idea to blow all his cash and future chances of credit on an indie movie production in Sweden. At least it was a failure spectacular enough to warrant a documentary about it. Being destitute, depressed and shamed to tears, he decided that maybe it would be a good idea to learn a trade and get some business skills.

A few years later he’s working with Blockbuster Hollywood movies and starting ventures left and right. It’s amazing what a little education and a lot of hard work and humiliation can do for you. He’s promised his loved ones that in one year he’ll learn how to take it easy. Two years on the outside. IMDB page.